How landlines brought me closer to clients all around the world

A few years ago I quit my job at a fairly large and well known company, deciding instead to open my own call center. Of course, I started off full of ambition, though I was immediately checked by a number of problems.

Some of those problems were expensive telephony, incompetent employees, high staff turnover, and, to put it lightly, too few clients. I took a closer look at successful competitors and other businesses that were growing at a much faster pace.

I noticed that one call center had a suspiciously large number of offices listed, all of which had numbers from different countries. A short investigation unlocked their secret: while they really only had one office, they used HPBX and had bought 15 numbers in those countries. The extra numbers were proving incredibly valuable.

“How simple,” I thought. “Clients who see a bunch of different numbers in different countries think, first of all, that the company has all the size and reliability that comes with offices located around the world. Potential customers are also much more willing to call local numbers as opposed to making expensive long-distance calls. How simple!”

And that was the day I signed up for Dzinga and set up HPBX. I bought a few numbers for France, Germany, the Czech Republic, Austria, Spain, and several other countries, had them all up on the site the next day, and a month later was enjoying the fruits of my simple, if genius solution: virtual numbers led to a mind-blowing 45% increase in clients! I expanded my customer base and began earning much more.

I have the same office and employees I’ve always had, though now my clients think we’re a major corporation with offices around the world. They trust us, and it’s genius — and simple!