Dzinga by the numbers
who trust us already
Up until June last year, Lean Logics manufactured software for foreign customers. About a year ago the company had an opportunity to buy stocks of a lighting store that was being closed down. With time its range was extended with products from Polish and foreign manufacturers. When planning to increase the number of direct calls made by customers via its website, the company decided to opt for a simple installation of a call-back function, which worked wonders for their online store. Now customers are calling for various reasons to mention a product that they like, to ask for assistance in mounting an outdoor lamp, to get an advice on which tools to use and how to run a cable etc.
7islands is a modern rapidly growing travel agency. Frequently, last minute deals would sell out so quickly that it was impossible to keep the website updated. Staff weren’t able to confirm incoming reservations. They decided to install the Smart call-back widget, which enables website visitors to contact when viewing the offer to make sure it’s still available. Chatting to a consultant has made it easier to ask all important questions and make a fully guaranteed booking for the selected deal. The staff recall the day the call-back button was launched on their website as “the day of never-ending calls”. We communicated to our customers: “Welcome, we’re here for you and we’ll do our best to help you”. With Smart call-back, there has been a growing number of calls along the lines of “I’m on your website and I’m trying to choose between hotels A and B. Instead of looking for reviews I’m calling to get advice from you”. Many customers praise the company for its customer-friendly approach.
There are many tools that make communication easier. The trend is towards greater personalisation of contact and automation. On the Lexus Kraków website, you can find a call-back widget. The tool makes it possible for a customer to be connected with someone from your dealership in 21 seconds after typing in their phone number. Because of the changes in communication and market trends, we have to be where our potential customers are – in their computer and mobile phones. The call-back widget is always where our customers are, and makes it easy and quick to communicate with the dealership.