What annoys customers in the behavior of sales specialists?

SEC and Marketing Leadership Council companies interviewed more than 5000 people. They were employees of companies ranging from business owners and top managers to end users, people influencing procurement, employees of supply departments and even third-party consultants.


The respondents were asked: “What irritates you the most in the behavior of sales managers?” Here are the answers they got.

  • 28% - absence of transaction support;
  • 15% - insufficient preparation for meetings;
  • 15% - cold calling;
  • 14% - pressure and bad manners;
  • 11% - insufficient knowledge of their product;
  • 7% - poor understanding of the client's needs;
  • 5% - ignorance of the market;
  • 5% - arriving late.
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