Smart call-back helps a small business attract new customers

I’m a cosmetician. When I was just getting started on my own, I received clients at my house. They found me via the pages I had in all the social networks. As time went by, my clientele expanded, until there came a day when I was forced to start referring orders to colleagues. That’s when I started thinking about opening my own salon.

We opened the salon with three work stations, though none of our specialists had a full schedule. By that time we had a site, even if it was simple, and I wondered if I could use it to attract more clients. I checked the site statistics: we had plenty of visitors, though only a few of them were calling and making reservations. My search for an answer to the problem was unsuccessful. None of the solutions I tried worked. I was just about ready to give up when, happily, a good friend told me about how a call-back widget helped his business. To my shame, I didn’t know what that was, so I called the first service provider I found to ask. That happened to be Dzinga, and the representative told me everything: how it works, how to install it on the site, how much it costs, and how I don’t need to tie myself into a long-term contract, while also discussing their other services. He even suggested I connect a toll-free number. I decided to give that a try, figuring that I had nothing to lose — the first month is free.

We hooked up a toll-free number, installed the Smart call-back widget on the site, and started getting both call-back requests and more calls than usual. The number of monthly clients we were getting tripled. I didn’t even believe it at first, figuring that we must have miscalculated, so I decided to get to the bottom of the whole thing.

My clients and I chat while I’m working with them, and in particular I ask why they chose our salon. It turned out that about half of them preferred the convenience of a toll-free number. The other half used the “call me back” button, saying that they loved how easy it was to request a call back for a time when they knew they’d be able to talk — for free. Everyone loves things when they’re free.

So how did everything end up? We expanded: today we have five work stations, and we’re thinking about moving to a more spacious location. Our specialists work from morning till night, and profits are rising. I’d like to thank that friend who recommended IP telephony and Smart call-back, not to mention the Dzinga representative who patiently heard me out, talked through everything, and helped me even after I purchased HPBX. I’m not sure what I would have done without them, and I don’t know what I’d be doing without Dzinga now.

Laima Tomkute, owner of The Best, a beauty salon