We are looking for...

Senior Paid Traffic Specialist

About Dzinga

Dzinga is a communication software that delivers sales results. To small- and medium-sized businesses, Dzinga helps to acquire new leads, close sales, and retain customers across all channels: phone, web, and social media.
Dzinga's technology is built around the natural selling power of a human conversation. Dzinga contributes to sales results by making sure the conversation can happen anytime, anywhere, seamlessly.
Dzinga's offices are located in London, Amsterdam, Helsinki, Krakow, Riga, and Tallinn.

Job Description

We’re looking for a highly experienced B2B Paid Traffic Specialist to help us achieve the inbound marketing objectives, behalf of our national, international and global online ambitions - fulfilling agreed objectives, delivering against KPIs and providing excellent ROI. This role will encompass operating and executing on all paid platforms such as Google PPC / Retargeting / Display, Double Click, paid Social Media platforms, and any other platform experience you can bring to the Company to help us generate quality traffic.

Key Responsibilities

Work with the Inbound Marketing channel to generate a high volume of targeted paid traffic campaigns;
Ensure that you are meeting KPI’s which for this activity there will be three: cost of traffic, quality of traffic, engagement of traffic (measured by the time a visitor spends on the page);
Ensure the reporting of the above KPI’s is transparent across our team and business;
Consistently generating new ideas to generate traffic. To do this you will split your time so that you can test a pipeline of new ideas to find value;
You will help us focus on our goals: generating leads from existing or new clients, generating sales online, doing things quickly;

Qualifications

You will be a total paid traffic specialist;
Experience in another B2B paid traffic generation role not within financial services experience. You should be able to demonstrate your experience running successful paid traffic generation campaigns;
Proven strategies to measure traffic quality (for example is this traffic from a business I can sell our products too?)
High-level experience and expertise at setting up and managing campaigns as well as platform operating experience using the following (at a minimum): Google PPC platform, Google Double Click, Paid Social Media platforms, any other platform experiences you can bring to the table would be a massive advantage;
Highly proficient at using quantitative methods to measure your activity;
Experience using Google Analytics or conversion code to measure the goals of paid traffic on our website;
The ability to start a paid traffic programme from beginning right through to execution;
A solid understanding of inbound marketing methodology;
A solid understanding on how Marketing Automation / Lead scoring is used by inbound marketing teams to generate leads;
You will be able to demonstrate that you are progressive in your approach to generating traffic;
Try to be proactive;
Good knowledge of English and Russian.

We offer

A professional and dynamic working environment in the centre of Riga;
Personal and professional development oportunities in international company;
High level compensation and good bonuses;

Contacts

Interested!? Send request via feedback form or contact us via email address: job@dzinga.com